12 December 2007
NatSteel Asia (NSA), a wholly-owned subsidiary of Tata Steel, launched its Corporate Social Responsibility (CSR) programme, dubbed ‘Building Beyond Borders’ or B3, with a pledge of S$1million over the next three years to community initiatives.
This announcement was made at yesterday’s event - NatSteel Asia’s Golf Challenge – A Tata Steel Centennial Celebration - which was held in commemoration of Tata Steel’s 100th year of steel-making.
A cheque of $50,000 each was presented to NSA’s adopted charities, the Society for the Physically Disabled (SPD) and St Joseph’s Home (SJH), at the post-game dinner. Dr Ow Chee Chung, SPD’s Executive Director and SJH’s Administrator, Sister Geraldine Tan were on hand to receive the cheques
Said Mr Oo Soon Hee, President and CEO of NSA: “Through B3, we hope to support the elderly, and the children & youth in education. We have also been supporting environment protection initiatives.
“The philosophy of social responsibility has underlined the NatSteel way of conducting business from our earlier days. It is reflected in our Vision Statement in which NatSteel Asia undertakes to ‘discharge our corporate social responsibilities’. We also recognise the importance of building strong relationships not only with customers and partners, but also with the many communities where our businesses are located.”
He added that NSA’s Sports & Recreation Club members will lead staff in volunteering at these two organisations. They will help to run or support activities, but over and above all, they will be there with their warm smiles – “the universal language of kindness”.
The event was held at the Seletar Country Club and was attended by partners, customers, suppliers and bankers.