In this article on the government's effort in encouraging a higher birth rate in Singapore and employers that adopt a 'baby-friendly work culture', NatSteel Holdings is highlighted as an example of a company which has put in place a holistic solution for staff who are intending to have children. Ms Liu Fang Joo, Chief HR Officer and Senior Vice President, said: "It (NatSteel's baby-friendly initiative) also relieve financial burdens and provide assurance to motivate employees to be happy and productive."

NatSteel's first Little Ones@Work programme was also covered in NTUC This Week. Said Mr Chew Chee Leong, President of the NatSteel Employees' Union: "This is a great programme for everyone. Children get the opportunity to see first hand the type of work that their parents do on an everyday basis. We hope that this will be an ongoing programme and we want to encourage more parents to take part in it."

NatSteel's first Little Ones@Work programme held on 17 Mar 10 was featured. A programme initiated by the NTUC Women's Development Secretariat, Little Ones@Work encourages companies to allow employees to take their children to work at least once a year. Not only does this programme allow both employees and their children to bond, it also enables our employees' children to relate to what their parents do for work and to have a clearer understanding of how the company operates.